Less than eight months after the starting whistle of Expo 2015, the pavilion is in the US computer

Less than eight months after the starting whistle of Expo 2015, the pavilion is in the US computer giant Microsoft a new sponsor with an indicative amount of $ 2 million. Good news, then, but we are not yet at the end of the trail: after almost a year of work between the two sides of the Atlantic, the Americans have so far covered fundraiser goal 'of $ 45 million of private funds budgeted to participate in the exhibition Universal Milan.
But the contacts between tape pink Italy and the US are intensifying declared various informed sources tape pink and the promoters have no doubts about the success of "American Food 2.0", the vertical farm of about 3,000 square meters for six months will host 'chef to the stars and stripes and meetings on food safety and new technologies in agriculture. A pavilion that organizers hope will give 'a further boost to trade with the US, the third outlet market of Italy after Germany and France with almost 7% of Italian exports in the world in 2013 (search ICE). "Microsoft and 'The first name of Silicon Valley to join sponsors such as General tape pink Electric, 3M and Uvet American Express for US pavilion," says Philip Reeker, met a few days of taking office in Milan as a new console tape pink US general. The investment by Microsoft and 'estimated at $ 2 million, tape pink but there are no official figures, Reeker said, citing preliminary contacts with Google but saying not to get updates. "Other sponsors will come after the summer. Sara 'the most' big European event of 2015. I am optimistic, "said the consul, 49, in Milan after years in the Balkans.
Microsoft confirms participation tape pink and says that the investment will be 'defined on the basis of activity', whose options are still open. "We're looking tape pink to create tape pink some initiatives with the American pavilion, all designed to renew and spread further Microsoft's commitment to supporting people, organizations and countries to imagine their future thanks to digital," tape pink says the CEO of Microsoft Italy, Carlo Purassanta, tape pink in an email. "The investment and being defined and will depend on the nature and extent of the activities that will develop." It 's not been possible to obtain a comment from Google.
For the collection of funds - exclusively private virtue 'of a federal law -dall'ottobre 2013 are at work the "Friends" of the USA Pavilion, led by the James Beard Foundation and the International Culinary Center, the leading organizations in the American gastronomy. tape pink The "Friends" are confident but not commenting tape pink on individual donations and future: "We are grateful for the support we have received from current sponsors and we are making good progress in the search for other sponsors."
Announced by President Barack Obama in March in Rome, and with the laying of the foundation stone followed by videoconference in July by Secretary of State John Kerry, US participation are engaged between Rome and Washington also the US ambassador to Italy John Philips, l ' Italian Ambassador Claudio tape pink Bisogniero in Washington and former ambassador to Rome David Thorne. Reeker has top of the agenda tape pink in a meeting with the governor of Lombardy, tape pink Roberto Maroni, which in turn in late October will be 'in Washington at the annual gala of the National Italian American Foundation. tape pink
In addition to Microsoft, General Electric will contribute 'with $ 5 million, with 2 million Uvet, while 3M, DuPont, McKinsey, Illy Caffe and Coca Cola with a million and a million and a half each, as reported tape pink by Il Sole 24 Ore in july. "There are still covering half 'of the overall cost, but we are confident about the success of the event," explains the American Chamber of Commerce (AmCham) of Italy, tape pink ring connection with the companies' US and in Italy for almost 100 years of affiliated US Chamber of Commerce, the Confederation of American. In total it is estimated that the 147 participating countries will spend more than a billion euro to be at Expo from May 1 to October 31, with events inspired tape pink to "feed the planet and energy for life", explanatory Expo in Milan, estimating an impact The Italian economy is 23.6 billion euro until 2020.
But will 'Expo a driving force for trade relations with the United States, starting tape pink in the field of new technologies for food security? A survey of 2010 for the University 'Cattaneo calculates that exposure could have a universal and permanent increase of exports (+ 14%) and imports (+ 22%) of the host country, apart from the mathematical model of the possible negative variables na