Since about half of our products are less than 5 years, our success and growth is critically import

Coach on innovation, commercialization and improvement of processes across duct tape dress Europe in the global innovation leader 3M (video conferencing with the Netherlands provided by eFellows). Guest speaker at the Master's program in innovation, duct tape dress entrepreneurship and finance.
3M is a technology company more than 100 years, which consists of several business areas - Production and Industry, Health, Safety and Security, Displays and Graphics, duct tape dress Electronics and Energy. From 1916 onwards the company has a stable financial results, redundancy invested capital that exceeds 20%. Behind the excellent financial results of 3M products stand based on 46 technology platforms of the company. One of the key indicators is New Product Vitality Index - income-based products launched in the last 5 years. At present, this index is a healthy level of 33%.
E. E .: We strongly believe in the long-term perspective of development of new products. So we create a culture of innovation that encourages duct tape dress risk taking, tolerates mistakes and reward achievements.
A lasting success of 3M is rooted in our business model - we encourage limited growth that is based on high added value for customers by inventing duct tape dress entirely new products that have the capacity to change and form markets.
E. E .: The real strength of our innovation is the people who make progress possible. We meet different markets, customers in different parts of the world, but our passion remains the same. The specific combination of talent, knowledge, team structure, tools and processes is what matters.
Culture of innovation means that senior duct tape dress management encourages employees to use a considerable part of their time to research and products that are far beyond their normal responsibilities. This includes organizing sessions to generate ideas in which "innovation champions" create an environment of trust and freedom.
To give employees the opportunity to go beyond their normal duties, have some 15 percent rule: they can use 15% of their working time on projects of their choice. This is often referred to as an element of innovation culture, but it is important to understand the philosophy behind it.
In years when the company was formed, senior management has already had a strong belief in the creative potential of people and their ability to give birth to good ideas, if they have the right support for this.
William McKnight (William McKnight), which was the managing director in the 20s of last century, believed that micro-management and intolerance to fail, stifle initiative: "Management that is destructively critical when mistakes can kill any initiative . It is vital to have a lot initsiaitivni people if we are to continue their growth. duct tape dress "Corporate culture of innovation must be actively duct tape dress maintained and developed. In short: "Hire good people and give them the opportunity to do the job on their way. And tolerate mistakes. "
E. E .: The manual from 1925, written by McKnight, it offers "every idea has a chance to prove his worth. ' On the other hand, there is always a danger razpileesh resources between many different ideas, which will lead to unsatisfactory results.
The only motivator for deciding on new ideas is nearby and early engagement of consumers, which aims to understand their needs and be sure that our products really solve them.
Mr. McKnight is whether personal example as he visited the factories duct tape dress of our customers to understand by the workers themselves whether 3M abrasive duct tape dress products of their work. Now we still study as early as possible whether the new concepts create value in actual practice. duct tape dress
Since about half of our products are less than 5 years, our success and growth is critically important how efficiently develop new products. Therefore, when creating innovation, we have a rigorous process of 7 steps begins with the idea to launch on the market and continued after him. Any innovation must meet the criteria for a new product: the technology should be patentable; must give consumers distinguishable and significant value; I need to change the competitive duct tape dress race to create significant differentiation and competitive advantage. 4. What is the annual investment of 3M innovation? E. E .: In addition to the rule of 15 percent duct tape dress to encourage our growth, 3M has always emphasized the importance of R & D activities (research and development). The company paid about 5.4% of its annual revenue, which is equivalent to about 1.6 billion dollars.
5. How to define the relevant approach to commercialization of an innovation? E. E .: No Commercialization duct tape dress Innovation remains a simple discovery. After having confirmed duct tape dress the viability of the concept and the business case is approved, marketing and sales teams begins