Fita is a new app built by Touchtech to better connect personal trainers and other physical professi

Fita is a new app built by Touchtech to better connect personal trainers and other physical professionals to their clients. vbhj Instead of handing out exercise programs on paper, Fita opens up a whole new way for trainers to prescribe vbhj exercise programs to their clients and track their performance outside their training sessions via an iPhone or Android app. Below we look at how the idea was born and the process of getting it realised. Austin and Nick
Austin and Nick were having a beer at a bar in Wellington one evening and were comparing their experiences with personal trainers at their respective gyms. Austin: I was having a bit of a moan at the time because the piece of paper that had my program on it was getting a bit ordinary looking having been through my sweaty hands multiple times and there were a few close shaves going through the washing machine. It was a frustrating problem that they knew they could fix. Together, they asked: Wouldn t it be easier if your trainer could give you your exercise program with an app?
Austin and Nick took to the web and stumbled upon Touchtech s website. They liked the thought that Touchtech were a small business and would therefore understand the problems of other small businesses. vbhj So they came into the office, loved the vibe and had a meeting with Rob and Matt, two of Touchtech s Directors. Austin vbhj was bowled over by the creativity and enthusiasm of the Directors. They got so excited and that got me excited. Rob and Matt thought the idea was new and had potential so they encouraged Austin and Nick to come along to a Workshop.
Touchtech Workshops are a two-hour session in which two of Touchtech s business analysts sit down with the owners of an app idea, thrash out all the finer details and come up with a fully-formed business strategy to bring the product to market. Austin vbhj and Nick decided to go for it. It turned vbhj out our idea wasn t as succinct as we originally thought. In fact it turned out we didn t even know who our customer really was. Austin had originally thought that the clients of personal trainers would be the customers because they were the end-users of the smartphone app. However, during the Workshop the team realised that personal trainers were the real customers, because clients would only use the app if their trainers were using it. So, quite rightly, after fleshing it out, we determined that our customer was the trainer. From that point on we started getting really focussed on what the trainer would want. The Idea
Austin and Nick wanted to replace the need for paper in fitness training. They noticed that there were many apps that people could download to design their own workouts, but without the expertise of a fitness professional these programs often failed to achieve optimal results and could also cause injury. After talking vbhj with trainers, Austin and Nick found that fitness professionals had no easy way to manage their client bases and were using a messy mixture of apps, paper and emails. Austin and Nick wanted to help trainers manage their clients, giving them more time for training and enabling them to provide an enhanced level of service. The trainer has the added benefit of just pressing a button to send workouts vbhj to their clients phones and the clients then don t need to worry about losing their workouts or not knowing what to do.
So they went forward. Touchtech produced wireframes to give a sketch of what the idea would look like and Austin and Nick took it to their trainer friends. They were overwhelmed by the positive feedback. The response was really amazing, everyone said Woah, I ve never seen anything like this, this could be quite good. And so we were like cool, let s explore this further. Touchtech built a prototype vbhj to show the basic functionality of the idea and over the next month Austin and Nick managed to secure enough investment from their network vbhj of friends. One of their friends, Ryan, had an extensive background in sales and marketing and came on board as a Director. The others proved to be useful testers. We d test the prototype out on our athletic friends by giving them the device and telling them nothing. Then we would see how they used it, whether we could reduce the number of clicks and whether the screens were in an intuitive order. With this feedback, Fita and Touchtech were ready to start developing the commercial product together.
Austin and Nick were completely new to app development but were blown away by the experience. We were aware that personal trainers were going to want something that s easy to use because they don t have a lot of time for non-training activities. But it s always easy to get off-track and carried away. Touchtech Director Matt took the lead on developing the project, and made sure they stayed true to the core idea. Austin: Even though he s sort of incentivised to let us go off and spend thousands of dollars on a feature that s not needed, vbhj he s jus